Why Purchase Diamonds?
In the 1953 movie “Gentlemen Prefer Blondes,” iconic actress Marilyn Monroe sings, “Diamonds are a girl’s best friends.” Indeed, diamonds and jewellery are very good “friends” when it comes to marking major life milestones, such as engagement, marriage, and birthdays, or even an investment. With their unique shimmer and sparkles of light, often enhanced by special cuts, diamonds are always captivating and moving. There is nothing like diamond jewellery to express commitment, appreciation, and especially love.
Marriage proposal – the ideal time for an engagement ring
The traditional target audience for purchasing diamonds is couples who plan to marry. Traditionally, when a man proposes marriage he presents his would-be fiancé with an engagement ring. The ring symbolizes the connection between them, building a new life, and possibly another link in the chain of generations by a couple who is establishing a new family. The ring is proof of the couple’s love and serious intentions with regard to their shared future.
The wedding ring is usually made of gold, but it is customary for an engagement ring to be a gold ring studded with diamonds, or at least one diamond. The link between marriage proposals and diamond rings, especially solitaire diamond rings, can be traced back to a 1930s ad campaign by De Beers, which still resonates today. Tiffany & Co. took the campaign a step further, cementing the status of the solitaire diamond as the ultimate engagement ring.
Diamond jewellery – not just for brides
It is customary worldwide to gift the bride with jewellery to celebrate her engagement and wedding, but other occasions are also marked with the gift of jewellery, such as for anniversaries, especially the “silver” anniversary marking 25 years of marriage, the “golden” anniversary marking 50 years of marriage, and the birth of children or grandchildren. These are significant events in every person’s life, and they are traditionally marked with the gift of jewellery, that will always remind the woman who wears them of the special occasion on which she received them.
Jewellery is also purchased on other special occasions, such as Valentine’s Day or celebrating the New Year and, of course, birthdays, which are another wonderful occasion to celebrate with jewellery.
Purchasing diamonds for investment purposes
Diamonds are also purchased for investment purposes, similar to gold. The diamonds most sought after as investment instruments are large, unique and rare diamonds. Coloured diamonds are rare by definition, and are therefore more popular, especially when weighing 3 carats and over. But transparent diamonds, especially with high grades of colour and clarity, are in demand for investments.
You can find diamonds of various types and sizes at Australia-Diamonds, which offers a wide selection of white and coloured diamonds in a variety of cuts and clarity grades.
